EXPLORING DIFFERENT FACTORS AFFECTING STUDENTS’ SUCCESS IN STUDYING BUSINESS ENGLISH WRITING

Abstract

The paper aims to explore and locate the factors influencing students’ success in studying business English writing. The sample taking part in the action research and then responding to the survey questionnaire includes 199 students majoring in Business English at a university in Ho Chi Minh City. The hypothesized research model consists of eight independent variable constructs, which are theorized to affect students’ performance in business English writing. After excluding extrinsic motivation and grouping attitude towards the institution and attitude towards the faculty to make attitude towards the university, the exploratory factor analysis generated six factors. The confirmatory factor analysis and the structural equation model provide the model fit indexes and confirm that students’ performance in business English writing is affected by self-reflection, self-regulation, selfefficacy, attitude towards the university, parental expectancy and intrinsic motivation. Finally, hypothesis testing explains that except for attitude to the institution and extrinsic motivation, all the other independent variable constructs are positively correlated to the dependent one.