EDUCATIONAL MOTTOS OF TERTIARY INSTITUTIONS IN VIETNAM AND ENGLISH-SPEAKING COUNTRIES: A STUDY OF SYNTACTIC FEATURES

Abstract

It should be noted that at present educational sector has clearly shown its worth in accordance with the development of human society. The fact remains that numerous Vietnamese universities and colleges have penetrated into overseas educational sector, receiving thousands of foreign students annually and adopting various advertising campaigns using a wide range of English mottos. It is inevitable that those universities and colleges may make some mistakes when creating fitting mottos for their vision and mission. On the basis of the analyzed results, the study is expected to give an in-depth insight in one of the most integral aspects of linguistic characteristics of educational mottos, syntax, which centers on investigating the way structural components are arranged. Furthermore, similarities and differences in the way of writing educational mottos between Vietnam and English-speaking countries (ESCs) are also briefly summarized before proposing some useful hints for Vietnamese authorities in creating educational mottos.