GENRES AND STRATEGIES FOR WRITING BUSINESS CORRESPONDENCE IN ENGLISH

Abstract

For Vietnamese enterprises, the knowledge of writing technique of business correspondence in English is becoming essential because business correspondence is always considered as an effective instrument in business communication in strengthening their competitiveness in international market. For this reason, the subject of business correspondence in English has been incorporated into the syllabus of most universities majoring in economics, business as well as linguistics. On the basis of genre theory in general and the Generic Structure Potential (GSP) by Hasan (1989) in particular, this essay will identify and some most commonly-used types of business correspondence and suggest some principles and strategies applied in this type of documents with a view to making the process of teaching this subject more effective.